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Affinity Health System - 360 Birthing Tour  //  12.14.2012
Take a tour St. Elizabeth Hospital's new BirthPlace, lead by the skilled and compassionate professionals who work there.

Project Description

The birth of a new child can be both an exciting and stressful experience. St. Elizabeth Hospital’s new BirthPlace offers state-of-the-art medical technology built into a relaxing and spa-like environment. Combined with the individualized care from Affinity’s skilled and compassionate caregivers, and an on-site Neonatal Intensive Care Unit, the new BirthPlace is truly the best choice for expecting mothers during their labor and recovery process.

To educate the public about the new BirthPlace we put together an interactive tour, guided by St. Elizabeth’s president, department leaders, and caregivers. The tour allows perspective patients to take a 360-degree tour of the Postpartum Room and Nursery. Inside each room’s tour, St. Elizabeth’s caregivers greet visitors and invite them to explore the room’s features, view custom photography, and watch informational presentations about the safe and comforting experience that each room provides.

In addition to the room tours, we also have a presentation about the on-site Neonatal Intensive Care Unit (NICU) given by St. Elizabeth’s Neonatologist. Having a NICU on-site is one of the components that really sets St. Elizabeth’s BirthPlace apart from other choices, and is an important aspect for expecting parents to consider when the are selecting a hospital for the birth of their child. This presentation combines custom scripting writing, talent coaching, photography, editing and programming… all provided by WebOuts.

From a technical standpoint, the BirthPlace tour was built to be expandable over time as St. Elizabeth plans to add new rooms in the future. The technology behind the WebOuts 360 tours is pretty exciting; we have the ability to detect mobile devices like the iPad and provide a custom version of the tour compatible with that device. We also have intelligent code that detects where the visitor is in the 360 and loads only the content that is in their field of view (and content that is about to come into their field of view). This intelligence allows us to reduce loading times and save our clients bandwidth, while still providing a high-resolution and interactive experience.

If you’d like to learn more about the products and services featured in this project, give us a call today at 920.427.8800.

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